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21/01/2010

Graphic Styles: The Sixties

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Youth culture


Advances in typesetting and printing technology coupled with the increasing dominance of television as well as the awakening of a rebellious youth culture and actively draw a time when the very essence of typography is revisited. Improved typesetting machines possible that in contrast to the rigid metal type these can now expand, contract, distort, stretch with one hand what the concerns are aroused many designers and creators of lamentation for the loss of quality many others. Another milestone of this period was the emergence in 1961 of transferable letters with their important Letraset font catalog was a huge help when it comes to creative writing as much publicity posters and had a great visual impact on the designs of the era. The most prominent artistic movement of this period was Pop Art that was characterized by the use of typography, elements of urban culture and popular graphic art and comic strips highlighting among its members to Andy Warhol and Roy Lichtenstein.

The work of the most important designers show a new expression that is based on a second reading some other fun and sometimes ironic complicity with an ever more sophisticated and prepared for the decoding of complex visual messages. Cite as an exponent of this form of expression to Herb Lubalin (1918-1981) and the work that developed from a good concept and excellent typographic tricks. This way of implementing a conceptual typeface that was created in early America was mirrored in Europe and especially in England where it immediately attracted a large number of practitioners who applied it to their advertising designs because although the dictates of " international style "Swiss still paying as the optimal solution to create a typographic hierarchy structure and presentation of content, were burdened by their own principles to create a graphical language advertising to attract consumers.

The era of counterculture movements, anti-Vietnam War and the hippie movement brought a new visual code that showed up mainly in music and fashion.

Album covers and concert posters, were assaulted by a legion of calligraphic types with strange and twisted forms of descent organicists Art Nouveau and strongly contrasting colors making up scenes of strong character and psychedelic dream.

 

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